Sales is a bit like fishing. There’s nothing stopping you from going out and casting your line into the open water. If you’re lucky, you might even catch a couple. But after enough time chasing nibbles and pulling up a few boots, you’ll come to realize this approach isn’t so effective because you can't see what's under the surface.
Sales is a lot more hands-on. Between finding leads, nurturing them, pitching, and following up, there are a lot of points of interaction between the initial bite and onboarding.
With each of those interactions comes a data point. These data points range from details like where the lead came from to what stage of the sales cycle they’re in, revealing insights about your sales process.
This information can help you determine when to set up meetings with leads, which sales enablement materials (like sell sheets) to send them, what questions to ask, and more. But in order to harness that data, you need a way to track your sales activities.
What you need is sales tracking software.
