July 4, 2024
Unlike traditional static documents, an interactive proposal incorporates dynamic content such as embedded videos, interactive pricing tables, and e-signature integration.
These proposals offer a personalized experience that captures prospects' attention, and builds stronger connections and trust. Embracing this innovative approach could be the key to boosting your team's success.
Interactive Proposal Features
Interactive features can increase customer spend.
For example, interactive pricing tables increase buyer engagement with upsell opportunities. Buyers can fiddle with the numbers, changing quantities and adding or removing features, until they find the pricing they’re comfortable with. Often, this results in a larger deal size than originally proposed.
It's very common for proposals to present their pricing in a table format, and proposals with interactive pricing tables have 6% higher close rates.
The interactive proposal software you choose for your team should offer, at a minimum, these seven features. Proposify has all of them.
Presentation Mode
No more sitting through a long, boring pitch with outdated graphics and clipart. Using proposal software like Proposify with a presentation mode option means your team can present proposals in a much more dynamic, attention-getting way. And no need to spend time transferring all that information into a different presentation tool.
Video Capability
Embedded videos can bring proposals to life, providing a more engaging way to present your products or services. Videos can demonstrate complex concepts, showcase client testimonials, or offer a virtual tour of your offerings. This multimedia element captures attention and allows potential customers to absorb information at their own pace, making your team's proposal more memorable and impactful—and successful.
Prospect Input Forms
Prospect input forms increase close rates by 45%. A fillable form gets the additional info your team needs to facilitate a faster and smoother delivery or project kick-off. It also helps the prospect feel as though they're participating in the proposal process, another way to get their buy-in.
Interactive Pricing Tables
Interactive pricing tables let prospective clients explore different pricing options in a clear and dynamic format. Prospects can toggle between packages, add or remove services, and instantly see how these changes affect the overall cost.
Proposify allows sellers to include pricing tables with editable quantities and optional rows. This transparency builds trust and helps prospects make informed decisions, ultimately speeding up the approval process and increasing the likelihood of closing the deal.
In-Proposal Chat
In-proposal chat offers faster, less intrusive follow-up, and less sales rep time spent on the back-and-forth of emails or playing phone tag. While prospects are viewing the proposal, reps can answer questions and follow up in real time.
Interactive Case Studies
Prospects can explore interactive case studies at their own pace, viewing videos, testimonials, and detailed project breakdowns. This interactive element makes the case studies more engaging and allows potential customers to see firsthand how your products and services have helped others achieve their goals, thereby boosting their confidence in your ability to deliver similar results.
E-Signature Feature
An e-signature feature simplifies the approval process by allowing prospects to sign documents electronically. This feature eliminates the need for printing, signing, scanning, and emailing, making it faster and more convenient for prospects to approve proposals. The ease and speed of e-signatures can significantly reduce the time it takes to close deals, making your sales process more efficient.
Proposal Creation Tools
The easier it is to create a proposal, the more quickly and easily your team can get it to their prospects. Proposify also includes these tools that make interactive proposal creation and follow-up a breeze.
CRM System Integrations
Integrations with CRM systems ensure all prospect interactions and proposal statuses are tracked and updated automatically. This seamless connection helps your sales team stay organized and informed, allowing them to follow up more effectively. By having all of a prospect's relevant information in one place, your reps can streamline your sales process and provide a more cohesive experience for potential clients.
Customizable Templates
Customizable proposal templates ensure your proposals are always on-brand and professional. When creating an interactive proposal, templates allow reps to maintain a consistent look and feel across all your documents while still offering the flexibility to tailor content to each prospect's specific needs. This balance of consistency and personalization makes your team's proposals more appealing and effective in capturing and retaining client interest.
Real-Time Analytics
Real-time analytics provide invaluable insights into how potential customers interact with a proposal. Reps can see when the proposal is opened, which sections prospects spend the most time on, what links they click, and where they may lose interest. This data allows your team to tailor their follow-up communications more effectively, addressing specific concerns and highlighting areas of interest, thereby increasing their chances of closing the deal.
The Ghosts of Proposals Past: A Sales Doc Technology Timeline
Sales proposals aren't new. People have been signing documents, contracts and agreements for thousands of years.
But things move slowly in the world of commercial documents. Many sales teams tend to have an interesting mix of new technologies, like CRMs and call insight, yet hang onto outdated ones like PDFs and PowerPoint presentations.
This timeline gives us a look at all the technologies that have influenced how we sign, seal and deliver documents like proposals, and where we're headed now.
What’s Next?
What does the future hold for business proposals? What’s trending for proposal creation? What will prospects want out of the proposals they receive? How will sales teams create the proposals of the future?
Here’s what Proposify co-founder and CEO Kyle Racki had to say:
For as long as commerce has existed, people have been formalizing their agreements in writing. But as organizations sell over the globe, it has been increasingly challenging to do it at scale.
As AI and automation become standard, technology will continue evolving to allow for personalized, accurate, and highly engaging sales documents to be created with little to no work needed by a human.
This future vision is what we at Proposify are working to build.
Get Interactive with Proposify
Give your prospects something to talk about with dynamic, interactive features. And to get them, consider Proposify. It has all the features your team needs to create interactive sales proposals that close more deals, more quickly. Its wide range of features takes proposals from static to fantastic. And our proposal software gives you end-to-end control and visibility into your proposal process.
Schedule a demo today, and see how you can wow your prospects and close more deals with interactive features.
