Market Research Proposal Template To Close Deals
Companies that conduct market research and analysis can use our free marketing research proposal template (also available in Word and PDF formats) as an example of how to write a market research proposal, and as a guide when preparing survey proposals, data collection proposals, or business research.
This template allows you to explain your methodology for gaining qualitative and quantitative research, and provides a section to break down your research timeline into phases. It also includes a statement of work section to clarify what the customer will receive from the research, along with a detailed contract.
Market Research Proposal Template Details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
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What is included in this market research proposal template?
Market Research Proposal Purpose and Scope
Following a professionally designed cover, this section introduces the proposal, explaining how the project will uncover who the prospect's ideal customer is, where they are, and what drives their decisions, giving your team a clear roadmap for effective marketing.
Research Process
The research portion of the market research proposal example begins by reviewing internal data to understand the current customer base. From there, key research questions are defined to guide the project. The next step explores the external environment, including demographics, behavior trends, and competitors. All findings are then compiled into a custom report with actionable insights to inform your marketing strategy.
Our Team
Use this section of the market research proposal to introduce the researchers and strategists behind the work, bringing a mix of analytical and creative expertise to every project.
Your Timeline and Investment
The market research proposal includes a clear breakdown of the project timeline and pricing. It outlines what’s included at each stage and ensures transparency around costs for the market research project.
Why Us?
This section highlights the team’s commitment to thoughtful, practical research. Explain that with deep curiosity and strategic thinking, the company translates data into insights that drive results.
The market research proposal template includes space to note that your business follows strict ethical guidelines. Let your prospect know that all research is conducted with participant consent, and data privacy is carefully maintained throughout the project.
Testimonials
This section of the market research proposal template example includes a brief client quote demonstrates the company’s impact, showcasing your ability to deliver insights that help brands connect with niche audiences and increase conversions.
Statement of Work and Contract
This section of the market research proposal template formalizes the agreement by outlining what both parties will provide. It includes deliverables, responsibilities, and expectations for collaboration, along with cancellation and modification policies.
Next Steps
The final section of the market research proposal encourages the client to review the proposal, electronically sign the agreement, and prepare for kickoff. It assures your prospect that the team is ready to begin once approval is in place.
