Advertising Proposal Template To Close Deals
Marketing agencies and freelancers can use this free advertising proposal template (also available in Word and PDF formats) to present organized campaigns, build credibility, ensure consistency, and close deals more efficiently while saving valuable preparation time. The template streamlines client pitches by providing a professional framework that showcases strategy, deliverables and pricing.
Template details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
Get Your Customizable Proposal Template
What is included in this advertising proposal template?
Cover
The bold cover of the advertising proposal template establishes first impressions with your prospect's logo and name, campaign title and date, creating professional impact while immediately signaling the proposal's purpose and ownership.
Cover Letter
This personalizes your pitch, addressing the client directly while summarizing campaign objectives and highlighting your unique value proposition. This part of the advertising proposal sample PDF establishes your professional voice and builds immediate rapport before diving into technical details.
Who Are We?
This section establishes your agency's identity and credibility. It's your chance to showcase your unique value proposition, expertise and what sets you apart from competitors.
Testimonials
This part of the advertising proposal sample PDF showcases real client success stories, building trust and credibility. It provides social proof that your advertising strategies deliver measurable results for businesses like theirs.
Advertising Media Mix
This section lists the media outlets that will be used to further your prospect's campaign. It includes a mix of television, radio, web and print outlets, demonstrating the far reach of the campaign you'll create.
Investment
Use this part of the advertising proposal template example to present all costs. It's broken out into tiers and lists ad spend as well as campaign duration. It will help prospects understand value and return while establishing financial expectations for the partnership.
Team
This section of the advertsing proposal template sample showcases the skilled professionals who'll execute your campaign, and highlights their unique strengths and specialized expertise. This will build trust and justify your selection over competitors.
Statement of Work and Contract
This part of the advertising proposal template clearly outlines services rendered, both parties' responsibilities and cancellation policies.
Next Steps and Sign-Off
Lead your prospect to complete the agreement by explaining what they need to do after reading the propsal. With convenient e-signature capability, this section facilitates immediate client commitment while protecting both parties' interests throughout the advertising partnership.
