AdWords & PPC Proposal Template To Close Deals
If you offer pay-per-click (PPC) advertising services, including search engine marketing (SEM) and Google AdWords, our free PPC proposal (also available in Word and PDF formats) provides an example of how to pitch your business. It outlines your scope of services and details campaign setup and execution plans, creating a professional foundation for successful partnerships. Also included are proposal sections like investment, team, and an example of a business contract.
Template details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
Get Your Customizable Proposal Template
What is included in this PPC proposal template?
Professionally Designed Cover
Your PPC proposal's cover presents your agency's first impression. It showcases your branding while clearly stating the client's name and campaign focus, setting a professional yet approachable tone.
Overview
This section introduces the PPC proposal template, outlining the client’s advertising needs and goals. It highlights the agency’s expertise in search, display, and video campaigns and emphasizes transparency, control, and return on investment. The section also reassures the client that the strategy will be tailored to their business objectives.
Scope of Services
A breakdown of the services included in this Google Ads proposal template, covering market research, strategy, and measurement and KPIs. It explains how data-driven insights will inform a targeted campaign designed to maximize conversions. There's also space to include a video for maximum engagement.
Campaign Setup and Execution
A detailed look at how the Google Ads proposal will be implemented. This section covers search ads, text ad development, keyword selection, landing page optimization, and bid optimization. It also includes details on display ads and remarketing, video ads, and campaign management to ensure maximum ad effectiveness.
Investment and Pricing
This section presents the cost structure for the Google AdWords proposal, detailing pricing for strategy development, campaign execution, and ongoing management. It also provides multiple monthly ad spend options to accommodate different budgets and objectives.
Our Team
An introduction to the key professionals handling the PPC proposal. This section reinforces the agency’s expertise and hands-on approach to managing ad campaigns.
Contract and Agreement
The final section formalizes the PPC proposal example, outlining payment terms, mutual responsibilities, cancellation policy, and much more. It includes an electronic signature section for agreement confirmation and next steps for launching the campaign.
