Digital Marketing Proposal Template To Close Deals

If you’re a digital marketing agency, freelancer, or digital marketing consultancy, our digital marketing proposal example will provide a comprehensive guide for pitching your services. Showcase examples of your work and your process with case studies, scope of services, conversion optimization, and reporting. Explain how your content development, distribution, optimization, and lead generation will increase conversion rate while providing a clear timeline for your client.


Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

  • 100% customizable
  • Edit and download
  • Pre-written proposal letter example
  • Interactive pricing tables
  • Embed videos
  • Free e-signature tool

What is included in this digital marketing proposal template?

An Eye-Catching Cover

You understand the importance of first impressions—you're a digital marketer! Whether you leverage the images and design on this sample proposal template or create your own design from scratch, make sure you make the most of this opportunity to catch your potential clients' attention.

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Overview and Goals

The overview or executive summary section is one of the most important components of of your digital marketing proposal. It's where your prospects get acquainted with your pitch by outlining what’s to come.

It's your opportunity to sell your proposed solution and explain why the prospective client should choose you over the competition.

This professionally-written digital marketing proposal executive summary example will give you a running start on persuading your prospects to close the deal.

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Scope of Services

Showcase examples of your services and approach with this scope of services section. Whether you're pitching inbound or content marketing services, conversion optimization, reporting and analytics, or a full digital marketing services package, this is section of your proposal to go into more detail about those services.

This free online marketing proposal template includes example service descriptions that you can use, edit, or replace with your own service descriptions.

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Timeframe

How much time will it take to implement your digital marketing strategy? What input will you need before you can kick off your plan?

An important consideration for your prospects when they are considering which digital marketing agency to hire is understanding the project timeline. This page of our free online marketing proposal template lets you provide a clear timeline for your client.

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Case Study

Show off past wins with a case study. This can be one of the most persuasive sections of your digital marketing proposal for your prospect. It proves that you can walk the walk because you've done it before for someone who looks a lot like them.

This free digital marketing proposal template includes an example case study that you can edit to reflect a successful marketing project with a past client.

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Investment and Pricing Page

Once you've explained the scope of your services, your strategy overview and goals, and a timeframe, it's time to let your prospect know how much your digital marketing services are going to cost.

Use this section of our digital marketing proposal template to list your project fees. Proposify's interactive pricing tables make it easy to present all of your pricing, discounts, taxes, and optional extras in an intuitive format.

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Our Team

Use this section of your digital marketing proposal to introduce your team. Your online marketing quote isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to put faces to names and introduce the marketers who will be working with your new clients.

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Contract & Sign-Off

This online marketing proposal sample includes an example contract, plus a section for your new clients to sign electronically.

When clients are ready to sign off on the deal, Proposify's free electronic signatures make closing fast and simple.

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Frequently asked questions

Have another question not mentioned here? Check out our Proposify help center.

Proposify knows proposals.  Our team has studied millions of deal documents over many years and understands what it takes to close deals.  We are dedicated to delivering a solution that puts you and your team in control of the closing process.  From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.

Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals.  to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.

To write an effective digital marketing proposal, the most efficient way is to start with a professionally designed digital marketing proposal template and then customize it to fit your specific project requirements. Here's how you can do it:

  1. Choose a Template: Begin with a high-quality digital marketing proposal template from Proposify. Our templates are structured to include all crucial sections such as project overview, scope of work, pricing, and terms and conditions.
  2. Customize the Template: Modify the template by adding detailed information about the digital marketing project, including objectives, strategies, timelines, and specific client requirements.
  3. Personalize Content: Replace placeholder text with detailed descriptions of the services you offer. Highlight the unique aspects of your digital marketing solutions to make your proposal stand out.
  4. Include Visuals and Reports: Add relevant charts, graphs, and analytics reports to make your proposal more engaging and visually appealing.
  5. Review and Finalize: Thoroughly review the completed proposal to ensure all information is accurate and clearly presented. Make any necessary adjustments, and it is ready to be presented to your client.

By starting with a Proposify digital marketing proposal template, you streamline the proposal writing process and create a professional, comprehensive document tailored to your client's needs, increasing your chances of winning the project.

A digital marketing proposal is a document submitted by a digital marketing agency, consultant, business, or freelancer to a potential client.

It is a sales document designed to convince that potential client to receive digital marketing services strategic digital marketing services, campaigns, or projects.

A good digital marketing proposal includes everything your prospect needs to make an informed decision. But not so much that they get bogged down in unnecessary information.

Some digital marketing proposal must-haves include a well designed cover, a persuasive executive summary, a detailed scope of your services, information about your team, and a pricing & sign-off section.

Because then you'll be flying blind! Just as you'd never send leads to your marketing site without detailed tracking and analytics, you're putting yourself at a huge disadvantage if you have no visibility into your proposal process.

Proposify's online proposal software allows you to track and analyze exactly what happens once your digital marketing proposal is in your potential client's hands, from the moment you send to the second they sign.

Electronic signatures are the modern way to close business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.

Data from millions of proposals shows the ideal length for a digital marketing proposal is 11 pages and 7 sections. Be sure to keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your online marketing proposals are impressive to read and easy to navigate.

After you've received an RFP for digital marketing services, you have a short window of opportunity to get your proposal in before the competition does.

Our research shows that 42.5% of proposals sent through Proposify close within 24hrs of a prospect opening the document. Proposify helps you move with speed and confidence after you've received an RFP so you can get an impressive proposal to your prospect quickly and land your next client before the competition swoops in.

There are several ways to send a digital marketing proposal to a client. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.

You sure can! All Proposify templates are completely customizable.

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.