Ecommerce Proposal Template To Close Deals
If you're a marketing agency offering ecommerce services, our free ecommerce proposal template (also available in Word and PDF formats) shows an example of how to pitch those services.
The scope of the ecommerce website proposal includes deliverables like ecommerce shop setup, content creation, design, development, training and includes a sample contract at the end. It also offers sections for budget, case studies, team bios and additional recommendations outside the scope of services.
Ecommerce Proposal Template Details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
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What is included in this ecommerce proposal template?
Ecommerce Website Proposal Overview & Goals
Following a professionally designed cover, this section introduces the ecommerce web design proposal, emphasizing the importance of a seamless, user-friendly online store for driving sales and improving customer experience. It highlights how the chosen platform will be used as a scalable ecommerce solution, ensuring easy product management, secure checkout, and optimized conversion funnels to increase revenue.
Scope of Services
A detailed breakdown of the ecommerce project, covering key services such as platform setup, sitemap development, content migration, and custom visual design. This section of the ecommerce website development proposal also includes front-end development using the chosen platform's language, as well as HTML and CSS, ensuring the website is responsive and optimized for all devices.
Timeframe
This section of the ecommerce website proposal template example lays out a timeline dependent on client feedback at key milestones. It could be used to outline the process, beginning with project kickoff and platform setup, followed by sitemap planning, content gathering, visual design, front-end development, platform integration, and final testing before deployment. The structured timeline ensures an efficient launch while allowing flexibility for refinements.
Additional Recommendations
Beyond the core ecommerce website proposal sample, additional services such as web support retainers, advanced analytics setup, product photography, and inbound marketing strategies could be included in the ecommerce website proposal. Offering such services helps maximize sales potential and ensures ongoing improvements based on customer behavior data.
Your Investment
A transparent cost breakdown of the ecommerce web design proposal, including platform setup, design, development, testing, and training. Optional add-ons such as content writing, product photography, and marketing support can also be offered in the ecommerce website development proposal. Pricing is structured to provide flexibility based on the client’s needs.
Why Us?
An overview of the agency’s expertise in ecommerce websites, particularly as certified ecommerce platform experts. This section of the ecommerce website proposal sample highlights past success stories, emphasizing the company’s deep understanding of ecommerce trends, user behavior, and conversion rate optimization.
Our Team
An introduction to the key professionals responsible for executing the project. This section of the ecommerce website proposal can include developers, designers, strategists, and marketing experts who specialize in creating high-performing online stores.
Case Study
This section of the ecommerce website proposal template showcases your proven results with similar clients, demonstrating tangible outcomes and ROI. This powerful credibility builder helps prospects visualize their potential success with your services, making it easier for them to say "yes" to your proposal.
Statement of Work & Contract
This sample contract—which should be reviewed by a legal professional—formalizes the ecommerce proposal, detailing the project scope, payment terms, and deliverables. This part of the ecommerce website proposal includes an electronic signature section for agreement confirmation, ensuring both parties align on expectations before development begins.
Next Steps
The final section of the ecommerce proposal template provides clear instructions on how to proceed, including electronically signing the agreement and setting up an initial kickoff meeting. You can also use it to reassure the client that support will be available throughout the project and beyond.
