Graphic Design Proposal Template To Close Deals

Graphic designers, design firms, and agencies can use this sample business proposal template as a guideline when pitching their services. The graphic design template (also available in Word and PDF formats) includes sections for deliverables, timelines, process, fees, and standard contract. It also has a section to highlight your design portfolio and team experience.


Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

  • 100% customizable
  • Edit and download
  • Pre-written proposal letter example
  • Interactive pricing tables
  • Embed videos
  • Free e-signature tool

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What is included in this graphic design proposal template?

Visual Impact Cover Design

The graphic design project proposal template opens with an eye-catching visual presentation that immediately showcases your design capabilities. The cover section includes a clean, modern layout with space for both client and designer information, setting a professional tone for this graphic design proposal example right from the start.

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Strategic Cover Letter

This section of the graphic design proposal example includes a compelling cover letter section that demonstrates your understanding of the client's needs. What stands out about it is how it connects your expertise directly to the prospect's challenges, showing them you're not just a service provider but a strategic partner in their success.

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Goals and Deliverables

This section clearly outlines what the client can expect, broken down into tangible outcomes like corporate logo design, presentation templates, and web elements. This transparent approach, common in successful graphic design project proposals, helps clients understand exactly what they're investing in.

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Process Methodology

One of the most valuable aspects of this graphic design proposal template is its detailed "How We Work" section, which breaks down the creative process into five clear phases: creative discovery, market understanding, concept presentation, revision execution, and project finalization. This systematic approach gives clients confidence in your professional methodology.

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Project Timeline

The Timeline section provides a clear week-by-week breakdown of the project phases, typically spanning 8 weeks. This level of detail, often sought after in graphic design proposal templates, helps manage client expectations and demonstrates your organized approach to project management.

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Investment and Pricing

The Investment section presents pricing in a clear, professional format, complete with terms and conditions. What sets this graphic design proposal example apart is its transparent pricing structure that breaks down costs for each deliverable while maintaining flexibility for customization. It also includes a section for Terms and Conditions.

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Agency Credibility Building 

The template includes a compelling "Why Us" section and team introduction, followed by an impressive portfolio showcase. This structure helps build credibility and trust, essential elements in any successful graphic design project proposal.

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Client Testimonials

This section powerfully demonstrates your track record through carefully selected case studies and client testimonials, providing social proof that strengthens your graphic design project proposal.

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Next Steps and Sign-Off

Instruct your prospect on how to proceed from the graphic design project proposal, and use the e-signature feature to simplify the process and accelerate deal closure.

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