Inbound Marketing Proposal Template To Close Deals
If you're a marketing agency pitching inbound marketing services, our free inbound marketing proposal template (also available in Word and PDF formats) shows an example of how to pitch your services.
The scope of the proposal includes deliverables like marketing plan, buyers personas, website redesign, CMS management, keyword analysis, blog post writing, and more. Plus a sample contract is included at the end.
Inbound Marketing Proposal Template Details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
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What is included in this inbound marketing proposal template?
Inbound Marketing Proposal Overview and Goals
This section introduces the proposal, outlining your growth targets and how inbound strategy will help reach them. It breaks down lead generation goals, traffic benchmarks, and funnel performance needed to convert web visitors into paying customers.
Scope of Services
The inbound marketing proposal template example includes an initial setup phase and ongoing monthly support. The first month focuses on strategy, buyer personas, website audit, and content planning. From month two onward, the team handles SEO, blogging, lead generation, email marketing, CMS management, and CRM integration—all aimed at attracting and converting qualified leads.
Your Investment
This section of the inbound marketing proposal template sample presents the monthly retainer for full inbound marketing services, including CMS platform usage. It outlines pricing clearly and offers flexibility in adjusting scope. As an example, clients who purchase HubSpot through the agency receive waived training fees.
Why Us?
This part of the inbound marketing proposal highlights the agency’s strength in results-driven inbound marketing. It emphasizes the team’s ability to drive traffic, create content, and convert leads, all through a deep understanding of the audience and strategic execution.
Our Team
Use this section of the inbound marketing proposal to introduce the specialists—from designers and developers to marketers and strategists—who will manage the campaign. Detail how each team member brings a unique skillset to ensure consistent and effective execution.
Case Study
A real-world example in an inbound marketing proposal can show how the agency applied inbound tactics to help a client overcome challenges and generate measurable growth through strategic content and lead generation.
Contract
This section of the inbound marketing proposal contains a sample contract (which should be reviewed by a legal professional), outlining services provided, including consultation, content creation, SEO, landing page design, and CRM support. It also includes mutual responsibilities, billing terms, and flexibility for changes.
Next Steps
Clients are encouraged to review the agreement and electronically sign to begin. The inbound marketing proposal ensures clarity on expectations, and the team will initiate onboarding once signed approval is received.
