Mobile App Development
If you're a marketing agency offering mobile app development, our free mobile app development proposal template (also available in Word and PDF formats) shows an example of how to pitch your services.
The scope of the proposal includes deliverables like use case scenarios, design & development, content creation, app store launch, and more. It also includes sections for timeframe, budget, company background, team bios, and a case study. Plus, a sample contract is included at the end.
Mobile App Development Proposal Template Details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
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What is included in this mobile app development proposal template?
Mobile App Proposal Overview and Goals
Following a professionally designed cover, this section introduces the app development proposal, outlining the project's objectives and the importance of delivering a seamless, high-performing, and user-friendly mobile experience. It emphasizes how the app will anticipate and respond to user needs, ensuring a smooth navigational experience and a design that aligns with the client's brand identity.
Scope of Services
A detailed breakdown of the app development project, covering the essential steps required for a successful app launch. This section of the app proposal template includes project setup, user experience planning, content structuring, and development of a responsive and engaging mobile application. This part of the proposal ensures that all necessary elements, from usability testing to branding integration, are covered.
Timeframe
Use this section of the app development proposal template to give the prospect an estimated project timeline for the app development project, depending on client feedback at each milestone.
Your Investment
A through cost breakdown for the app project, detailing pricing for project setup, information architecture, branding, development, and promotion consultation. This section of the app proposal example provides flexibility in pricing while ensuring that the app development stays within budget.
Why Us?
An overview of the company’s expertise in mobile app development proposals, emphasizing its ability to create user-friendly and high-performing applications. This section of the mobile app proposal example showcases past success stories and explains why the team is uniquely qualified to bring the client’s vision to life.
Case Study
A real-world mobile app project example showcasing how a previous client benefited from the agency’s app development services. This section of the mobile app development proposal PDF includes an overview of project goals, the implemented solution, and measurable results, such as increased user engagement and app downloads.
Statement of Work & Contract
This sample contract—which should be reviewed by a legal professional—formalizes the mobile app development proposal, outlining the scope of work, payment structure, project terms, and intellectual property rights.
Next Steps
This section of the mobile app development proposal template sample guides the client through the final steps of the app proposal template, including reviewing the contract, electronically signing the agreement, and scheduling a kickoff meeting. This part of the proposal ensures clarity and alignment before moving forward.
Our Team
An introduction to the key professionals managing the mobile app proposal, including designers, developers, and marketing strategists who specialize in mobile app creation. This section of the mobile app proposal template can highlight their experience and expertise in app development and user engagement.
