Public Relations Proposal Template To Close Deals
Public relations consultants, firms, and other professionals will find this free PR proposal template (also available in Word and PDF formats) helpful when creating new PR campaign, event, and consulting services proposals. Included are sections that feature project objectives, deliverables, process, timeline, budget, and a statement of work. This PR proposal also allows you to showcase your expertise with testimonials and case studies, and wraps up with a detailed statement of work and space for signatures.
Public Relations Proposal Template Details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
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What is included in this public relations proposal template?
PR Proposal Template Cover Letter
This section introduces the public relations proposal, outlining how a strategic public relations campaign enhances brand reputation, increases media coverage, and strengthens industry authority. It highlights the company’s expertise in media relations, brand positioning, and stakeholder engagement while ensuring a positive public image.
Our Analysis
Use this section of the PR campaign proposal example to explain how the company conducts a detailed evaluation of the client's brand perception and industry presence. The current positioning is assessed to identify gaps in public awareness and engagement. A competitor analysis examines industry peers, providing insights into PR opportunities that will set the brand apart and increase market influence.
Getting Started
This section of the PR proposal template example follows a structured approach to ensure a successful PR strategy. It begins with a consultation to understand company values and goals, followed by audience research to identify key stakeholders. Core brand messages are then developed to create a consistent narrative. Once finalized, PR tactics such as media outreach, speaking engagements, and digital strategies are implemented. Performance is monitored through analytics and reporting to refine the campaign over time.
Timeline & Investment
This section of the PR proposal template sample provides an overview of the PR campaign timeline and investment. The campaign follows a structured roadmap, beginning with research and message development, followed by ongoing media relations and execution. A transparent cost structure outlines service fees, retainer agreements, and additional expenses, ensuring clients have a clear understanding of the financial commitment.
Why Us?
Use this section of the PR proposal to explain that the company brings decades of experience in public relations, specializing in brand reputation management for consumer goods companies. Reiterate that your team of PR professionals has successfully executed high-impact campaigns that have increased media coverage, strengthened brand authority, and driven customer engagement.
Testimonials
Client success stories demonstrate the company’s ability to elevate brand visibility and improve media presence. This part of the public relations proposal template can be used to highlight past projects where strategic PR efforts generated significant press coverage, industry recognition, and stronger audience engagement.
Our Team
This section of the public relations proposal PDF introduces the specialists responsible for executing the public relations proposal template. The team may consist of PR strategists, media relations experts, and digital specialists, all working together to create campaigns that drive brand credibility and long-term success.
Case Studies
A selection of real-world examples showcases how the company’s PR strategies have successfully strengthened client reputations. In this section of the PR proposal example, each case study highlights the initial challenge, the implemented PR solution, and measurable results, such as increased press coverage and improved stakeholder engagement.
Statement of Work
This section of the PR proposal template formalizes the agreement, outlining the scope of work, key deliverables, and strategy execution plan. It defines project responsibilities and expectations to ensure smooth collaboration and campaign alignment. It also includes space for electronic signatures, transforming the proposal into an agreement.
