SEO Proposal Template To Close Deals
If you're a marketing agency or freelancer offering SEO services, our sample SEO proposal template shows an example of how to pitch search engine optimization services. Sign-up for a free 14-day trial to get access to this search engine optimization proposal template and start creating pain-free proposals today.
Template details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
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What is included in this SEO proposal template?
Professional Cover Design
This proposal begins with a sleek, visually appealing cover that establishes a strong first impression. The design ensures clarity while allowing for easy personalization with client details, creating a polished and professional introduction to the engagement.
Company Overview and Value Proposition
A dedicated section provides an overview of the company’s expertise, approach, and commitment to delivering long-term success. It highlights the importance of data-driven strategies, technical optimizations, and content marketing, reinforcing why the company is the right partner for the project. A concise breakdown of key differentiators helps build trust and credibility.
Scope of Services
Whether you're pitching on-page SEO services, link building, site auditing, or a full optimization package, this is the section of your search engine marketing proposal to list the full scope of your services.
This free template includes example service descriptions that you can switch out with custom descriptions of your own SEO services.
Project Timeline and Deliverables
A structured breakdown of the process ensures clarity on execution. The proposal follows a phased approach, starting with research and strategy development, followed by content creation and SEO implementation. Ongoing performance tracking and continuous improvements ensure long-term success. The timeline provides a clear view of key milestones and deliverables, making it easy to understand the progression of work.
Pricing
Transparency in pricing is crucial, and this section presents a clear breakdown of service packages and optional add-ons. The structured format allows for flexibility, helping clients customize their investment based on their needs. The pricing details reinforce the value of the services while maintaining professionalism and clarity.
Next Steps and E-Signature
To ensure a smooth decision-making process, the final section outlines the necessary steps to proceed. It provides guidance on reviewing the proposal, signing the agreement, and moving forward with the engagement. A dedicated space for signatures formalizes the process, making it easy for both parties to finalize the agreement with confidence.
Frequently asked questions
Have another question not mentioned here? Check out our Proposify help center.
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Proposify knows proposals. Our team has studied millions of deal documents over many years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.
Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals. to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.
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An SEO proposal is a document that outlines a strategy to improve a client's search engine rankings and online visibility. It includes the proposed services, timeline, pricing, and expected results, providing a comprehensive plan for achieving SEO goals.
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When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.
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Lead with an unmissable cover. Next, remind your potential client why you're the best SEO services company for the job with a persuasive cover letter. Describe the scope of your services and present a timeframe for the project. Then comes the all-important pricing section. To drive the deal home, include a section that elaborates on your business philosophy to show you are experts in your field and introduce your team. Lastly, include T&Cs to protect your business and a place for your new client to electronically sign.
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After you've received an RFP for search engine optimization services, you have a short window of opportunity to get your pitch in before the competition does.
Our research shows that 42.5% of proposals sent through Proposify close within 24hrs of a prospect opening the document. Proposify helps you move with speed and confidence after you've received an RFP so you can get an impressive proposal to your prospect quickly and land your next big SEO client before the competition swoops in. -
The best search engine optimization proposals are concise summaries of why your SEO services company is the best choice for your potential client. They're brief, convincing, well-written, and organized into sections for easy reading.
This SEO proposal sample come complete with professional pre-written copy that's ready to use or switch out with text of your own. -
Data from millions of proposals suggests the ideal length for a SEO proposal is 11 pages and 7 sections. It's a best practice to keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your SEO proposal are impressive to read and easy to navigate.
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A good SEO proposal includes everything your prospect needs to make an informed decision, but not so much that they get bogged down in unnecessary information.
SEO proposal must-haves include an attention-grabbing cover, a persuasive cover letter, a detailed breakdown of your services, information about your team, and a fees & sign-off section. -
Because then you'll be flying blind! You're an SEO so you understand the importance of visibility and access to important data. When you send your proposals as PDFs or Word docs, you get neither.
Proposify's online proposal software allows you to track and analyze exactly what happens once your SEO proposal is in your potential client's hands. You'll have full visibility into how your quote is progressing from the moment you send to the second they sign. -
There are several ways to send a SEO proposal to a client, some more efficient than others. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.
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Electronic signatures are the only way to close business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.
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You betcha. All Proposify templates are completely customizable.
