- Templates
- Web Design Proposal Template
Web Design Proposal Template To Close Deals
If you're a marketing agency, consultant, or freelancer pitching web design services, our sample web design proposal template (also available in Word and PDF formats) shows an example of how to pitch your design and development services. Sign up for a free 14-day trial to get access to the website proposal template and start creating pain-free proposals today.

Template details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
Get Your Customizable Proposal Template
What is included in this website design proposal template?
Professional Cover Design
First impressions count. This website proposal starts with a polished cover, which includes prospect information and the proposal delivery date.

Overview and Goals
Lay the foundation for success by clearly stating your prospect's needs and your proposed solutions. This section of your web design proposal highlights how you will improve user experience (UX), modernize design, and address any current pain points.

Our Team
Use this section of the web design proposal sample to introduce the key members of your team who will be working on the project. Include their roles, headshots, and short bios to give your proposal a personal touch and build client trust.

Why Choose Us?
Highlight your unique value proposition. This section of the website proposal template explains how your team designs compelling websites that convert users into paying customers, all while focusing on mobile-first design and seamless user experiences.

Scope of Services
From initial research and analysis to wireframing, prototyping, and user testing, this section of the website design proposal outlines the step-by-step process your team will follow to deliver a fully functional, user-friendly website. Each service is described in detail, ensuring transparency.

Statement of Work and Contract
Include a clear statement of work and contract in your website proposal that outlines responsibilities, terms, and payment schedules. This ensures both parties are aligned and helps build a strong foundation for a successful collaboration.

Timeframe and Deliverables
Use this section of the web design proposal sample doc to provide a clear project timeline with milestones, such as discovery, design presentations, prototype testing, and final adjustments. This ensures clients know when to expect results and helps manage expectations throughout the process.

Investment and Pricing
This section of the web design proposal example breaks down the costs for research, design, and testing, along with optional add-ons like additional user testing. The pricing is presented in an intuitive format that makes it easy for prospects to understand the value of your website proposal.

Next Steps and Sign-Off
Guide your client on how to proceed from the web design proposal, whether it’s reviewing the contract, asking questions, or signing electronically. Our e-signature feature simplifies the process and accelerates deal closure.

Frequently asked questions
Have another question not mentioned here? Check out our Proposify help center.
-
Proposify knows proposals. Our team has studied millions of deal documents over many years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.
Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals. to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.
-
To write an effective website proposal, the most efficient way is to start with a professionally designed website proposal template and then customize it to fit your specific project requirements. Here's how you can do it:
- Choose a Template: Begin with a high-quality website proposal template from Proposify. Our templates are structured to include all crucial sections such as project overview, scope of work, pricing, and terms and conditions.
- Customize the Template: Modify the template by adding detailed information about the website project, including the purpose, target audience, features, and functionalities.
- Personalize Content: Replace placeholder text with detailed descriptions of the services you offer. Highlight the unique aspects of your web design and development solutions to make your proposal stand out.
- Include Visuals and Plans: Add relevant images, wireframes, and design mockups to make your proposal more engaging and visually appealing.
- Review and Finalize: Thoroughly review the completed proposal to ensure all information is accurate and clearly presented. Make any necessary adjustments, and it is ready to be presented to your client.
By starting with a Proposify website proposal template, you streamline the proposal writing process and create a professional, comprehensive document tailored to your client's needs, increasing your chances of winning the project.
-
When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.
-
There are many ways to send a web design proposal to a client, some far more efficient than others. The most efficient way is to email your client a link to an online proposal document. That way, you're sure to never get large files stuck in your prospect's inbox, there's nothing to download, and they (and you) don't need to mess around printing, signing, scanning, or sending physical documents ever again!
-
You sure can! All Proposify templates are 100% customizable.
-
A website design proposal is a document submitted by a design agency, consultant, or freelancer to a potential client. It is a sales document designed to convince that potential client to sign on for their web design services or projects.
-
First, start with a well-designed proposal cover to capture your prospect's attention. Next, include an introduction, cover letter, or executive summary to explain to your potential clients why they should pick you over the competition. Then include a breakdown of your web design project or service with a scope of services section to show how you will solve your potential client's problem. Finally, be sure to include the all-important pricing, terms, and sign-off section to close the deal.
-
A good web design proposal should include everything your potential client needs to make an informed decision, but not so much that they get bogged down in unnecessary information. Some web design proposal must-haves include a cover letter or executive summary, a description of your design agency or consultancy's unique approach, the scope and details of the service you provide, and clear terms and conditions so clients know exactly what to expect from you.
-
Gone are the days of printing a PDF just to sign with a pen, scan it, and send it back. Electronic signatures are secure, legally-binding, and with Proposify, completely free.
All Proposify proposal templates come complete with our built-in free esignature tool. Which means you can forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere. -
You don't want to head into the final stages of the sales cycle totally blind, right? Sending your web design proposals in PDF format gives you no insight into what happens to your proposal after you send it. Proposify is online proposal software, meaning everything is web-based and tracked, so you have full visibility into how your web design project deal is progressing from the second you send it to a client to the minute they sign on the dotted line.