Wordpress Development Proposal Template To Close Deals
If you're a marketing agency offering WordPress development services, our free WordPress design proposal template (also available in Word and PDF formats) shows an example of how to sell those services. Pitch your research, design and development—including theme development—services, as well as website testing and launch.
The WordPress website design proposal includes sections for scope of services, recommendations, timeline, budget, team bios, and includes a sample contract at the end.
WordPress Development Proposal Template Details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
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What is included in this WordPress development proposal template?
WordPress Website Proposal Overview and Goals
This section introduces the WordPress website design proposal, highlighting the importance of an updated, responsive, and user-friendly website for brand identity, customer engagement, and business growth. It emphasizes the need for fast load times, search engine optimization, and an intuitive content management system that allows for easy updates. The WordPress proposal also outlines how the company will transform the client’s website into a functional, high-performing asset.
Scope of Services
A detailed breakdown of the WordPress website design proposal, covering research, design, development, and testing. This section includes analyzing business goals, audience expectations, and competitor benchmarks to create a tailored website strategy. The design phase includes wireframes, mockups, and user experience planning, ensuring a visually compelling and intuitive layout.
Additional Recommendations
Beyond the core WordPress design proposal, additional services are available to enhance digital presence. These include inbound marketing retainers, content copywriting, user testing, and ongoing support services such as website maintenance and analytics reporting.
Timeframe
Use this section to give an estimated completion time for the WordPress website project, depending on client feedback at key milestones. The timeline in the WordPress website design proposal template includes phases such as research, wireframe presentation, content gathering, design mockups, front-end development, back-end integration, quality assurance testing, and deployment.
Your Investment
A transparent cost breakdown for the WordPress website design proposal, detailing pricing for research, design, development, testing, and deployment. Included in the WordPress website proposal example are optional services such as copywriting, marketing retainers, and long-term website maintenance are also available.
Why Us?
This section of the WordPress website design proposal sample includes an overview of the agency’s expertise in WordPress design, emphasizing its focus on user experience, mobile-first design, and conversion-driven strategies. Use the section to highlight past successful projects, demonstrating a deep understanding of modern web design trends.
Our Team
Include an introduction to the web designers, developers, and marketing strategists responsible for executing the WordPress website project. This section of the WordPress design proposal can outline their experience in custom theme development, UI/UX design, and performance optimization.
Case Study
Include a real-world example showcasing how a past client benefited from the company’s WordPress website design. The case study section of the WordPress website proposal template includes project goals, implemented solutions, and measurable results such as increased traffic, higher engagement rates, and improved lead generation.
Statement of Work & Contract
This contract—which should be reviewed by a legal professional—formalizes the WordPress design proposal, outlining project scope, payment schedules, terms of service, and mutual responsibilities.
Next Steps
This section of the WordPress website proposal template guides the client through the final steps, including reviewing the contract, electronically signing the agreement, and scheduling a kickoff meeting. The proposal ensures that clients have a clear understanding of expectations before moving forward.
